Hi! I’m Siel (pronounced like the initials C.L.), a content strategist and writer who partners with healthcare and tech companies to solve messaging and content challenges.
I got here the roundabout way: a PhD in creative writing from USC, followed by a career leading content at companies like CareerArc, Spring Health, and Brightline. Somewhere in there, I also wrote a novel-in-stories called Cake Time.
The creative writing background shaped how I think about language: how tone creates trust, how structure shapes meaning, how the difference between a good sentence and a mediocre one can determine whether someone keeps reading. The in-house years taught me a different kind of craft: how to write accurately in regulated industries, how to make complex products feel approachable without oversimplifying them, how to build a content strategy that connects to how a company grows.
If you’re building something complex and want a content partner who takes the work as seriously as you do, I’d love to hear about it.