The Content Lane
What if your content calendar just ran itself each month? What if publish-ready work just showed up on time without pulling you into the details?
That’s what The Content Lane is for.
The Content Lane is a monthly content production service: I create a ready-to-go suite of content for your team each month, taking full responsibility from ideation through delivery.
If you’re a chief marketing officer, content lead, or start-up founder at a B2B HR, healthcare, or tech company who needs smart, steady execution without adding headcount, The Content Lane is for you.
What a month on The Content Lane looks like
Each month, you receive:
>> 6–8 strategic content assets of your choice, such as:
- Publication-ready bylines
- Product and landing pages
- Research-backed blog posts
- Case studies and customer success stories
- Video and webinar scripts
- Whitepapers and ebooks
- Ad copy for search and paid campaigns
- Lifecycle and campaign email copy
Alongside the deliverables, I provide light content strategy and monthly planning with topic ideation, grounded in a deep understanding of your brand, positioning, products, and industry.
Why get on The Content Lane
I created The Content Lane after living on the other side of the table as a content lead for HR and healthcare tech companies.
I know what it’s like. You’re responsible for the brand voice, positioning, and quality of every content piece in a complex, regulated space where clarity matters. You’re managing agencies and egos, handholding freelancers, juggling deadlines. And somehow, you’ve still got to think big and keep inventing what’s next.
The thing is, to stay strategic, the day-to-day execution has to run itself. Those weekly blog posts and sponsored bylines and LinkedIn infographics have to get published on time without dragging you into the weeds.
Thus, The Content Lane. Instead of juggling multiple freelancers who don’t understand the nuances of regulated industries or what editors look for in a byline, you get one dedicated senior content partner — me — who feels like a true extension of your team and takes responsibility for getting it all done.
I’ve led content programs and executive-level writing for HR, healthcare, and tech companies across growth and acquisition stages. You can see samples of my work on my portfolio and my work history on LinkedIn. Plus, you can read what my past clients have to say.
Ready to enter The Content Lane?
If you need a dependable content partner, let’s chat.
The Content Lane FAQ
The Content Lane falls in the $2,500–$5,000/month range for most clients, depending on volume and depth. Everything is month to month so it stays flexible and low-pressure, but the real value comes from working together over time to build real momentum.
One to three at any given time. There’s only one of me, and I keep capacity small so every client gets senior-level attention. If you’re seeing this page, it means a spot is currently available. My clients tend to be fast-growing companies that eventually sell or enter a new phase, so availability opens up around those transitions. If you’re interested, reach out soon.
It varies by company, but The Content Lane is designed for ongoing, long-term content needs. For example:
>> One healthcare client used the Lane for a fixed set of assets each month: A whitepaper, four blog posts, and eight LinkedIn posts, including topic ideation and calendar management.
>> An AI automation company used the Lane flexibly, requesting a different mix of executive bylines, thought leadership pieces, SEO blogs, scripts, ebook updates, and infographics each month.
The constant is steady, dependable content execution month after month, on a retainer model.
We can adjust scope and pricing as needed, or handle overflow as a separate project.
Siel Ju | emailsiel@gmail.com | LinkedIn